The heart of the message, the content of the piece, the main theme, with details that enrich and develop the theme.
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The internal structure. See Story Structure...
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The unique perspective or the writer coming through that shows honesty, conviction, integrity, and believability. See Point of View...
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The use of rich, colorful, precise language that moves and enlightens the reader.
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See Sentence Structure...
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The mechanical correctness of the piece; spelling, grammar and usage, paragraphing, use of capitols, and punctuation.
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The way the piece of writing looks on the page.
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